Introduction and Context
In the EPICS Adventure Canvas, we described the "hero" or "principal character" who will go through the journey or adventure as he works towards achieving his goals and dreams. The "hero" is the avatar that is a representation of the ideal person who is part of a tribe that you want to build.
The Tribevatar Blueprint provides detailed descriptions and narratives to further articulate what the tribe looks like.
Application and Implementation
The Tribe Canvas provides a reference for:
- Reference Document to identify the detailed needs, concerns and emotions of a tribe. You can design and define as many tribes as you want.
- Targeting Users in Marketing Campaigns. It is a reference document to set the parameters for your marketing and advertising campaigns.
The Tribevatar Blueprint provides you with a detailed structure to describe and articulate your ideal tribes. What do your tribes look like?