Market Segments may be defined by one or combinations of the following:
- Generational Cohorts
The above typically describes the characteristics of a market place.
Tribes are groups that are defined based on common collective behaviours, going beyond just demographics, psychographic or generational cohorts. These groups are distinguished with a shared way of thinking, common experiences and lifestyle, and even possibly a set of beliefs, values and worldviews.
In essence, a tribe is a group that has a distinctive personality or character, that we collectively represent with a tribevatar.