Tribevatar is a term used in tribefii to describe a character based on the following parameters beyond the typical demographics and psychographics descriptions:
- Goals and Dreams
- Obstacles and Challenges
- Engagement Point
- Key Messages
This allows us to better understand and identify potential niche markets that are focussed on the needs of the tribevatar and how our Value Offer will fulfil those needs. This is where we decide on the "tribes" that we want to attract and engage with.
The granularity also allows us to develop the Epic Adventure Blueprint for the Tribevatar which potentially helps us understand their journey to their goals. When we can do this, we will be able to engage with them in a more powerful and meaningful way, to establish trust and create alignment.